Pricing
Calculate WhatsApp message cost and choose the right plan for your business.
Use the calculator below to estimate WhatsApp charges separately from Labhaya AI plan fees. Then compare campaigns, guided follow-ups, and advanced analytics in one place.
WhatsApp message cost calculator
How to calculate WhatsApp message cost
Start with the paid messages that fall outside free windows. Marketing, utility, and authentication messages are billed separately, while customer-service replies inside the free window can reduce the total. That is why this page is useful when you want to calculate WhatsApp message cost before you launch a campaign.
1. Choose message volume
Set paid marketing, utility, and authentication message counts with the sliders.
2. Include free windows
Estimate how many replies stay inside the 24-hour and 72-hour free windows.
3. Review the total
Read the paid-message total on the right and compare it with the separate plan fee above.
Notifications and operations
Campaign Essentials
₹2,999
+ GST / month
For businesses that want to stop sending WhatsApp messages manually and start managing campaigns, products, leads, and follow-ups in one organized system.
- Campaign creation and scheduling
- Product listing management
- Lead capture and status tracking
Guided engagement
IntelAgent Growth
₹8,999
+ GST / month
For businesses that want a smarter WhatsApp system for product suggestions, basic interest tracking, and guided follow-ups without moving into the full advanced AI stack.
- Everything in Campaign Essentials
- Product and service-led WhatsApp journeys
- Selection-based product recommendations
Analytics and control
Advanced Operations
₹14,999
+ GST / month
For growing businesses that need stronger campaign analytics, advanced nudges, deeper customer journey tracking, and tighter follow-up control.
- Everything in IntelAgent Growth
- Advanced analytics dashboard
- Campaign and conversion reporting
Fully customized
Enterprise Custom
Contact sales
Custom pricing
For businesses that want a fully customized WhatsApp growth engine built around their products, customer journey, sales team, languages, locations, and campaign strategy.
- Everything in Advanced Operations
- Custom workflows for your niche
- Tailored product and service journeys
Estimate WhatsApp message usage
Set the inputs on the left, then read the paid-message estimate on the right. Labhaya AI plan fees stay separate from WhatsApp Business Platform charges.
Paid message mix
Only the template messages that fall outside free windows are billed here.
Free-window assumptions
These help us estimate how much of the journey stays free.
GST preview
Off by default. Turn it on if you want to preview tax on the paid message estimate.
24-hour customer-service window
When a customer messages your business, a 24-hour customer-service window opens. Service replies inside this window are free, and the window resets when the customer messages again.
72-hour free entry point
When a customer messages from a Click-to-WhatsApp ad or Facebook Page CTA, messages during the following 72 hours are not charged.
Why this helps
Fast replies and reply-driven workflows can reduce paid template dependency. Labhaya AI helps teams follow up while customers are still active and interested.
WhatsApp charges are billed separately at actuals
Labhaya AI plan fees cover the software platform. WhatsApp Business Platform message charges, Meta fees, wallet top-ups, and applicable taxes are charged separately at actuals based on Meta's current rate card.
Marketing templates
₹0.8631
per delivered message
Campaigns, offers, product nudges, re-engagement messages
Utility templates
₹0.1150
per delivered message outside free windows
Transactional updates, reminders, confirmations
Service replies
Free
within the 24-hour customer service window
Customer-initiated conversations and follow-up replies
Current India references for 2026 commonly list marketing template messages at ₹0.8631 per delivered message, utility and domestic authentication messages at ₹0.1150, and service replies inside the 24-hour customer service window as free. Meta may revise rates, so final billing follows the official Meta rate card. Check Meta's official rate card.
FAQ
Are WhatsApp charges included in Labhaya AI pricing?
No. Platform fees are separate from WhatsApp Business Platform charges, Meta fees, wallet top-ups, and taxes.
Can I upgrade as my team grows?
Yes. You can move from campaign operations to guided engagement and then to advanced analytics as needed.
Which plan should you choose?
The plan names are intentionally practical. Customers should understand the level from the name itself: campaign operations first, guided engagement second, and advanced automation and reporting third.
Choose Campaign Essentials
Choose this if you mainly want to organize WhatsApp campaigns, send product updates, manage leads, and reduce manual follow-up confusion.
Choose IntelAgent Growth
Choose this if you want guided product recommendations, basic interest tracking, and simpler follow-up support without the full advanced AI stack.
Choose Advanced Operations
Choose this if your business wants the stronger automation, advanced nudges, deeper analytics, and segment-level visibility.
Need help selecting a plan?
Contact the team with your business size, campaign volume, and current WhatsApp workflow. We will recommend the right plan and onboarding path.